Copywriting
I create strategic marketing content that drives engagement and supports business goals. From crafting persuasive campaign copy to developing comprehensive content plans, I ensure consistent and impactful messaging across all channels.
Measure Ignite @ Measure
Project Overview
Measure Ignite is an upcoming app designed to connect nonprofit organizations and help them find funding through its database. Through this app, nonprofits can create profiles, share their work, and match with other organizations with similar goals.
My Role
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Developed comprehensive content plans to drive engagement and support the app’s launch goals.
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Crafted persuasive and impactful messaging for various channels, ensuring consistent and clear communication.
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Contributed to designing the marketing campaign to promote the app’s features and benefits to target audiences.
Standalone Instagram posts to encourage user sign ups.
Key Collaborators
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Marketing Manager
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Graphic Designer
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Social Media Manager
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Community Outreach Coordinator
Instagram carousel introducing the app and it's database
(hover to see slides).
NUDEST News @ NUDEST
Newsletter showcasing NUDEMETER’s innovative technology and commitment to inclusivity.
Project Overview
NUDEST aims to create unbiased AI with NUDEMETER, a skin-tone matching technology built on principles of diversity and inclusivity. To get users to try NUDEMETER, we needed effective content marketing to showcase our AI's unique features and engage our target audience.
My Role
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Created a newsletter to encourage users to try NUDEMETER, while highlighting partnerships, original editorial work, and relevant beauty industry news.
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Ensured all content adhered to the brand's style and quality, maintaining a consistent voice across our newsletters.
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Optimized inbound marketing strategies, including A/B testing and audience segmentation, to enhance campaign effectiveness and reach a broader audience.
Key Collaborators
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Copywriters
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Graphic Designers
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Marketing Director
+35%
email open rate
+23%
conversion rate
Newsletter showcasing NUDEMETER’s partnership with an inclusive beauty brand.
+42%
click-through rate
-29%
website bounce rate
FaceTrace at AlgoFace
Project Overview
FaceTrace is a facial landmarking software that can recognize hundreds of points on a face to create a unique digital picture. One notable application of FaceTrace is Makeup AR-tist, an augmented reality tool that allows users to try makeup virtually.
My Role
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Developed a scalable B2B content branding strategy for our website and social media channels.
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Named the FaceTrace and Makeup AR-tist products, and created a style guide for external communication about them.
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Identified and leveraged growth opportunities to increase brand awareness.
Key Collaborators
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Graphic Designers
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Social Media Strategist
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Brand Manager
+22%
reach on Instagram
Instagram posts introducing FaceTrace, our facial landmarking software.
What do you want the future to look like?
AlgoFace wants it to look like you. 🔮 🫵🏽
+14%
engagement across all platforms
We are taking the bias out of AR by coding with different physical abilities, skin-tones, ages, and genders in mind.
Your face is a work of art. 🎨
Your technology should appreciate that.
Wish your online customers could try your product on before buying it? Well, you're in the right place! 😉 💄
Instagram posts introducing Makeup AR-tist, our virtual makeup try-on software.
Wipe on. Wipe off. @stellar.pm looks fire in our Makeup AR-tist gloss 🔥✨
#faceAI #virtualmakeup #beautytech
Introducing AlgoFace's Makeup AR-tist! Our virtual makeup solution allows customers to wear your products while shopping online.
We're setting the tone! We designed Makeup AR-tist to detect AND celebrate human faces and features of all backgrounds.
🙌🏿 🙌🏾 🙌🏽 🙌🏼 🙌🏼
