Content Strategy
As a content strategist, I develop comprehensive plans that drive engagement and ensure content is organized and accessible. My approach enables organizations to deliver the right content at the right time, maximizing impact and user satisfaction.
Instagram Reels @ Meta
1.2m
Average monthly page views
78%
user who rated content as "helpful"
Help content page for Reels, showing step-by-step instructions and more helpful info.
Project Overview
Meta introduced Reels on Instagram to provide users with an engaging platform for creating and sharing short-form video content. To ensure users could easily navigate Reels' features —such as creating, editing, and sharing videos—comprehensive and user-friendly help content was essential.
My Role
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Authored detailed and engaging content that broke down complex processes about Reels' features, ensuring alignment with Meta’s user support standards.
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Improved the searchability of help content by optimizing it for Meta’s help centers, making it easier for users to find relevant information quickly.
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Integrated help content and troubleshooting canned responses across web, mobile, and email to ensure consistent and comprehensive user support
Key Collaborators
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UX Designers
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Product Managers
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Localization Specialists (i18n)
Instagram Help Center @ Meta
Navigation menu on the Instagram Help Center.
Project Overview
The Instagram Help Center is a resource where users can learn how to use Instagram via self-service content. It offers info on everything from creating an account to sharing content, but finding content in the navigation wasn't always intuitive.
My Role
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Led a team of content strategists to improve the website's information architecture for easier user navigation.
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Updated navigation menu labels, homepage layout, and search functionality based on user research results.
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Developed and implemented a content optimization strategy to ensure the help center's homepage remains up-to-date.
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Key Collaborators
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Content Strategists
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UX Researcher
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Program Manager
+233%
homepage engagement
-23%
info retrieval time
Content Accessibility @ Meta
Project Overview
Meta’s help centers aim to create inclusive and user-friendly content. However, early assessments revealed inconsistencies in accessibility for users relying on assistive technology.
My Role
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Formed and led a team of content strategists to audit all help centers using WCAG 2.0 standards.
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Made improvements to color contrast, hyperlink quality, and screen reader accuracy, including adding alternative text to over 3,000 icons.
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Conducted team training meetings to share updates and best practices with the larger team.
Key Collaborators
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Content Strategists
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Content Designers
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Accessibility Leads
3k
icons updated with alternative text
1.5k+
links updated with descriptive text
Team training on how to write descriptive hyperlink text with examples.
Team training on content standards update to remove ">" in numbered instructions.
